Creating a 'phygital experience': Experts offer insight, tips and strategy advice | Retail Customer Experience
Creating a 'phygital experience': Experts offer insight, tips and strategy advice | Retail Customer Experience:
"The customer journey must be at the forefront of the phygital strategy and a good approach is to map out customers' digital moments and the role of digital at each customer junction, he said. "You need to connect all the digital and create a wave connecting all the communication points," said Lacroix. "It's all about the experience and how the consumers feel and we are seeing the line between design of physical and digital blurring and dissolving.""
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"The customer journey must be at the forefront of the phygital strategy and a good approach is to map out customers' digital moments and the role of digital at each customer junction, he said. "You need to connect all the digital and create a wave connecting all the communication points," said Lacroix. "It's all about the experience and how the consumers feel and we are seeing the line between design of physical and digital blurring and dissolving.""
'via Blog this'
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