2018 will be the year of “Phygital Experiences”:
"With advances in technology and growth of digital channels, retail customers are becoming more aware and smarter. They do not want to be just passive users of a product anymore. They want to have the comfort of purchasing products online while having the element of human interaction and engagement that is available through physical experiences. At the same time, they want to have the necessary technology enablement when they visit a physical store for a quicker, efficient and enhanced service."
'via Blog this'
"With advances in technology and growth of digital channels, retail customers are becoming more aware and smarter. They do not want to be just passive users of a product anymore. They want to have the comfort of purchasing products online while having the element of human interaction and engagement that is available through physical experiences. At the same time, they want to have the necessary technology enablement when they visit a physical store for a quicker, efficient and enhanced service."
'via Blog this'
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