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June 05, 2018

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"Phygital and Industry 4.0"

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Phygital is the way to go for the retailer of the future | GfK Global

Phygital is the way to go for the retailer of the future | GfK Global : "In 2017 e-commerce once again broke a number of online records in Belgium – yet we still see that more than 90% of all purchases of physical products are made offline. Traditional retail stores therefore continue to play an important role for Belgian consumers. However, we have noticed that these traditional retailers are losing touch with the so-called Leading Edge Consumers, for whom the benefits of online shopping are often more important. This group of consumers displays typical shopping behaviour that will be adopted in future by the average consumer. The Belgian retail sector can prepare for that future by focusing on the benefits of offline shopping, on integrating those online benefits into traditional stores, and on effective pricing strategies Online shopping is growing, but offline remains the most important channel" 'via Blog this'

How Retailers Can Meet Omnichannel Expectations [Infographic]

How Retailers Can Meet Omnichannel Expectations [Infographic] : "Are you ready to get phygital? The term means what you think, phygital marketing spans the digital and physical world. Consumers are armed with the Web-in-their-pocket and are actively researching, showrooming and discovering brands and products through social and mobile search. This week’s infographic by DisplayData highlights consumer beliefs about retailers phygital expectations (via SmartInsights)." 'via Blog this'

It’s A Phygital World

It’s A Phygital World : " “I have a fairly prosaic definition of digital because it helps me focus on where I think the disruptions can happen. While enterprises have seen the first wave of disruption due to ‘digital-only platforms,’ the second wave of digital will be ‘phygital’—a combination of physical and digital, commonly called ‘omnichannel.’ –KRS Jamwal, executive director, Tata Industries and Digitalist 2017" 'via Blog this'

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"Phygital and Industry 4.0"

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